HOW IT WORKS

Star Retailer is an award-winning, industry-recognised Beer & Cider advice scheme, built on the simple principle of understanding your shopper to drive sales.

HELPING YOUR BUSINESS THRIVE

As a Star Retailer, you’ll receive expert category advice that delivers an average £11,000 boost in annual sales—with stores seeing a 13% uplift in Beer & Cider sales.

* Heineken/FCRS Research 2024

Supporting You

With regular-face-to-face advice and free POS materials (CLICK ME), our support helps you grow your category sales.

DOWNLOAD ASSETS DOWNLOAD ASSETS

Growing Together

Our overall aim is to help you add value to your business. Because when we work in partnership, great things happen.

Ease

The benefits are clear. And the extra, added bonus is that it's so easy to get started on your own Star Retailer journey.

WITH AN UNRIVALLED PORTFOLIO OF ICONIC BEERS & CIDERS

Stock the brands your customers love

Our Products

HOW IT WORKS

Maximise your sales with Star Retailer by stocking Heineken’s top-selling SKUs, placing high-impact POS in key areas, and keeping your chiller organised for easy shopping. It’s simple—follow these steps and start earning rewards while driving more sales in your store!

Star RETAILER

Unlock exclusive rewards and support with the Star Retailer level. Stock the core HEINEKEN products and see your sales grow with tailored benefits designed to help your store thrive.

Click HERE to view the Star Retailer SKUs to qualify and start earning exclusive benefits.

Star PLUS

Take your business to the next level with Star PLUS. Enjoy bigger rewards and enhanced support by offering a wider range of products and engaging more with your customers.

Star PLATINUM

Achieve the highest rewards with Star PLATINUM. Gain access to premium offers, exclusive benefits, and top-tier support by expanding your range and boosting your store’s visibility.