The Programme - A Rewarding experience

Star Retailer is an award-winning, industry-recognised, Beer & Cider category advice scheme born from the basic principle of understanding your shopper.

THE UK'S NO.1 BREWER HAS SOMETHING FOR EVERYONE

Heineken is the UK's Number 1 brewer and has the best portfolio of brands.

Nielsen MAT to 22/4/17 Volume Sales

HOW IT WORKS

As you move through each level and make progress, the more you reap the rewards!

BRONZE

By stocking the most popular Heineken brands in your chiller, you not only reach Bronze status, but you also satisfy your shoppers' needs.

SILVER

Gain your Silver status by separating Beer and Cider to give each the correct amount of space and help Shoppers navigate and find brands quickly.

GOLD

Reach Gold status by following Heineken merchandising principles, make room for your best sellers and make sure the fastest selling brands have enough shelf space to maintain availability.

*Heineken EPOS research

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