Star Retailer is an award-winning, industry-recognised, Beer & Cider category advice scheme born from the basic principle of understanding your shopper.
Nielsen MAT to 22/4/17 Volume Sales
HOW IT WORKS
As you move through each level and make progress, the more you reap the rewards!
By stocking the most popular Heineken brands in your chiller, you not only reach Bronze status, but you also satisfy your shoppers' needs.
Gain your Silver status by separating Beer and Cider to give each the correct amount of space and help Shoppers navigate and find brands quickly.
Reach Gold status by following Heineken merchandising principles, make room for your best sellers and make sure the fastest selling brands have enough shelf space to maintain availability.
*Heineken EPOS research