SCHEME TERMS OF USE

Star Retailer 2025 – Reward Terms 


Instructions and details within the Star Retailer Rewards promotional literature, whether 
printed, by email, available on the Star Retailer Website, (https://www.starretailer.co.uk) or via 
the FSE app form part of the Terms and Conditions and participants are deemed to have 
accepted them. However, these Terms and Conditions prevail in the event of any conflict or 
inconsistency with any other communications or promotional literature. Retailers (as defined 
below) are deemed to have agreed to these terms by participation in Star Retailer Rewards and 
to their details being communicated to the Promoter’s representatives so that the Promoter or 
its representatives can contact the participant in connection with Star Retailer Rewards. Please 
retain a copy for your information.

1. Offer is only open to invited UK Independent & Symbol Group retailers aged 18 or over 
(“the Retailers”) and who allow REACH Field sales executive (FSE), acting on behalf of 
HEINEKEN UK Ltd, to regularly audit and grade their alcoholic drinks displays from 29th 
Jan 2025 to 31st December 2025 (“the Promotion Period”) against the criteria set out in 
clause 5 below and in more detail within the Star Retailer Rewards promotional 
literature (“the Criteria”).

2. Retailers must nominate a registered wholesaler as a Route to Market (RTM), upon entry 
to the reward scheme, unless they are linked to a Direct Delivered Symbol Group in 
which case their RTM will be allocated according to their Symbol Group. Retailers can 
only nominate wholesalers who are part of the Star Retailer Rewards scheme. During 
the Promotion Period the Retailer will receive at least 6 visits comprised of 
approximately 8-week cycles and cycle dates are available from the FSE (“Cycle”). FSEs 
will endeavour to visit or telephone each participating Retailer at least once during each 
Cycle but cannot guarantee this.

3. Retailers may be awarded a reward value per Cycle as set out below in respect of how 
well they achieve the Criteria assessed during the FSE visits made during each Cycle. In 
the event of more than one visit being made per Cycle rewards will only be awarded in 
respect of the first visit. In the event of there being no visit in a Cycle the FSE will be able, 
at their discretion, to issue a reward for the missed Cycle visit at the rate of the Cycle 
reward made in the Cycle visit following the missed visit.

4. Allocation of reward value is at the discretion of the FSE and no correspondence will be 
entered into. The value to be awarded to the Criteria below in each Cycle is as follows:

5. To participate and earn rewards in the HEINEKEN Retailer Reward Scheme, retailers 
must meet the following criteria, based on the tier they choose to join:

a. Tier 1 (£15 Reward)
Retailers must stock the 15 core best-selling HEINEKEN products. To qualify, 
retailers are required to:
i. Provide a valid email address.
ii. If applicable, provide the RTM ID.

b. Tier 2 (£30 Reward)
Retailers must stock the 20 core best-selling HEINEKEN products, plus 5 
additional products from the "Optional" SKUs offered, totalling 25 SKUs. To 
qualify, retailers are required to:
i. Ensure that 50% of alcohol display stacks within licensed display areas feature 
HEINEKEN products
ii. Book and attend a meeting with the Field Sales Executive (FSE).
iii. Provide a valid email address.
iv. If applicable, provide the RTM ID.

c. Tier 3 (£100 Reward)
Retailers must stock the 20 core best-selling HEINEKEN products, plus 10 
additional products from the "Optional" SKUs offered, totalling 30 SKUs. To 
qualify, retailers are required to:
i. Ensure that 50% of alcohol display stacks within licensed display areas feature 
HEINEKEN products
ii. Book and attend a meeting with the FSE.
iii. Provide a valid email address.
iv. If applicable, provide the RTM ID.
v. The retailer must maintain a minimum of one additional in-store display dedicated
to HEINEKEN-branded beer and cider products.

6. The retailer must publish one social media post per cycle prominently featuring HEINEKEN 
products. This post must be submitted for review and confirmation by the Field Sales 
Executive (FSE). During their visit, the FSE will document compliance by capturing a 
screenshot of the post. To be listed as “in stock” the Promoter requires at least 2x facings of 
the product (excluding DESPERADOS 3 pack and HEINEKEN 0.0). Other Criteria may vary
depending on your location and the size of your chiller. The information required to fulfil 
the Criteria including product, space and SKU information is published in Star Retailer 
promotional literature or available upon request from your FSE. Retailers failing to meet the 
required Criteria will be awarded £0.

7. From time to time there may be other opportunities to earn bonuses for specific displays, 
placing transfer orders, specific sales periods or other criteria. The details and criteria will 
be advised by your FSE, Regional Manager (RDM), in your regular Cycle statement and on 
Star Retailer website or FSE app.

8. Your FSE will advise you of the reward value being allocated during each Cycle visit and 
confirmation will be sent by email. Reward value will normally be added to your account 
within 10 working days of your visit. The decision of the FSE is final and binding and no 
correspondence will be entered into.

9. Reward balances 

a. Cash and Carry : Stores that meet the specified criteria will receive their rewards 
in accordance with the process determined by HEINEKEN. HEINEKEN reserves the right to 
amend the reward fulfilment process at its sole discretion. An updated process will take 
effect from March 2025, and participants will be notified of the changes with reasonable 
notice. By participating, stores agree to adhere to the revised process as communicated by 
HEINEKEN

b. Direct Delivered: The value of the reward balances which you have accrued will be 
paid to your nominated wholesaler who will in turn credit your account at that wholesaler 
with the value of the rewards balances. Whilst rewards are normally distributed within 28 
days of processing following the end of each Cycle, the promoter is not responsible for any 
delays in credits made to your wholesaler account by your registered wholesaler. We 
require your Wholesalers account number to make the payments. For more information 
about specific wholesalers please speak to your FSE.

10. The promoter accepts no responsibility for the unavailability of HEINEKEN brands at your 
registered wholesaler at any time.

11. The promoter reserves the right to cancel or amend this promotion due to events arising 
beyond their control, or in the case of abuse, remove a Retailer from the scheme and 
recover the cost of any rewards awarded.

12. The promoter is not responsible for any third party acts or omissions. The decision of 
HEINEKEN UK Ltd shall be final and binding.

13. Retailers may only take part with the consent of their employer.

14. In the case of a Retailer being removed from the scheme for whatever reason or any change 
of management or the Retailer ceasing to trade any unused Star Retailer Reward value will 
be null and void.

15. There is no alternative to the stated reward. Reward values are not transferrable. Reward 
values can only be redeemed in accordance with these terms and conditions.

16. Participation could affect your tax liability - if in any doubt please check with your tax 
advisor.

17. Any queries relating to the promotion should be made via your REACH FSE or via the Star 
Retailer Website

18. All information contained in promotional literature was believed to be correct at the time of 
printing and we cannot be held responsible for any errors due to information supplied by 
third parties or otherwise outside our control.

19. Should a Retailer be offered and accept a HEINEKEN permanent free standing metal display 
unit (“PFSDU”) then the following rules will apply: Risk in the PFSDU will pass to the Retailer 
on delivery and it is the responsibility of the Retailer to ensure the maintenance of the 
PFSDU. However, ownership and title to the PFSDU will remain with HEINEKEN.

a. The Retailer acknowledges that the PFSDU is being provided by HEINEKEN for use at 
the Retailer’s place of business registered under the Reward Scheme only (“the 
Premises”). Under no circumstances is the PFSDU to be removed from the Premises 
without prior written authorization from HEINEKEN. If the PFSDU is removed from 
the Premises, the Retailer may be liable to HEINEKEN for the total value of the 
PFSDU which will either be recovered from the Retailer’s Star Retailer reward 
accrual or an invoice for the cost of the PFSDU, being £200.

i. The Retailer agrees:-

1. To only display HEINEKEN products in the PFSDU;
2. Not to deface, alter, or tamper with the PFSDU;
3. Not to sell or otherwise dispose of the PFSDU; and
4. Display Point Of Sale inserts supplied by HEINEKEN in the PFSDU as agreed from time to time.

b. The Retailer agrees to allow the FSE to inspect the PFSDU at regular intervals, 
usually every 6- 8 weeks.

c. HEINEKEN shall be entitled to recover the PFSDU from the Retailer at any time:

i. if the Retailer fails to comply with its obligations under this Agreement;
ii. under its discretion; and
iii. if this Agreement expires or the Reward Scheme is terminated. 


Promoter: HEINEKEN UK Ltd, 6 St Andrew Square, Edinburgh, EH2 2BD